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Revitalize
Aug 21 2020

Revitalize

Harness racing can be revitalized and grown beyond expectations by recreating a product that has the potential for escalation to the public as a treasured spectator sport. Harness racing was supported for many decades primarily because it was one of few venues for placing legal wagers – horse racing was the only game in town. […]

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Horses
Aug 21 2020

Horses

Create love for the Standardbred and harness racing in the hearts of the public.

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Fans
Aug 21 2020

Fans

Harness racing is a diamond in the rough. Lets creatively transform the sport into a fascinating and exciting sport. Enticing new fans is difficult because most people do not know anything about harness racing. Most people have been introduced to other sports from childhood through school sports programs, but harness racing is unconnected to them. […]

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Think Tank
Aug 21 2020

Think Tank

Let’s put our heads together and create a small, hand-selected, think tank group – a group of passionate, creative, hard-working, devoted individuals who can think outside the box. The number of members should not be so large that there are conflicting egos. Egos must be left at the door. This group will include carefully selected […]

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Wagering Website
Aug 21 2020

Wagering Website

Members of our racing industry MUST own the wagering website. It should also include an off-track, easily accessed wagering site for in-home wagering. Millions of dollars could be generated from millions of people recruited as new fans.” Following years of Nevada having a domination of legalized gambling, and as a ploy to invade states and […]

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TV
Aug 21 2020

TV

Harness racing needs its own cable TV channel. This channel would emphasize the racing participants (horses and people) and “behind-the-scenes” stories, in addition to live racing. Between races we retain existing viewers, by presenting all of the interesting (and there are many) aspects of harness racing. Feature stories about how harness racing came about, how the […]

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Excite
Aug 21 2020

Excite

Create love for the Standardbred and harness racing in the hearts of the public. People are longing to be entertained. They always have been and always will be. At one time cowboy/western movies were hot because of the characters, the action, and the horses. These historic movies have been replaced with junk. Harness racing has […]

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Reinvent
Aug 21 2020

Reinvent

Harness racing faces tough competition, and many hurdles to survive and grow. It is time for those of us, who love the sport, to quit talking, and writing, about the problems and act. Harness Racing must reinvent itself. We are in the gambling industry, yet afraid to gamble on the future of our sport. It […]

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Educate
Aug 21 2020

Educate

The harness racing industry must begin to educate the public. Most folks understand many of the sports because they were raised in a sports environment from grade school through college. People who did not grow up around the racetracks don’t realize Standardbreds are a beautiful, hard-working, God-created, specific registered breed that loves to race. They […]

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Aug 21 2020

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